{"id":7161,"date":"2022-09-01T09:03:38","date_gmt":"2022-09-01T07:03:38","guid":{"rendered":"https:\/\/www.pat-patachon.de\/edeka\/"},"modified":"2025-10-28T13:01:46","modified_gmt":"2025-10-28T12:01:46","slug":"edeka","status":"publish","type":"page","link":"https:\/\/www.pat-patachon.de\/en\/references\/edeka\/","title":{"rendered":"Edeka"},"content":{"rendered":"\t\t
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EDEKA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Store Branding \u2013 Powered by <\/br>\nStyle & Emotions!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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EDEKA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EDEKA has been our ALL-ROUND client for many years, commissioning various services from our portfolio.
Through the trust built over this long-standing, successful collaboration, we love the freedom of diverse expressive and design possibilities that await us with each new store branding project.
We design and install themed worlds on a large scale in Edeka markets in and around Berlin, as well as throughout Germany.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Here’s an (<\/strong>cross-branch) <\/strong>overview of our services and designs:<\/strong><\/p>

Special logos in material and form, such as metal surfaces in piano lacquer techniques,<\/p>

LED-shaped structures with die-cut and inserted acrylic front lights,<\/p>

Wallpaper patterns as banderoles or wall developments.<\/p>

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Additionally possible, feasible, and realized:<\/strong>
Advertising structures according to CI and \/ or in-house development \u2013 depending on budget and consulting expertise of our project managers.
Facade design with direct painting using stencil techniques, raster imaging, freehand drawing (sprayer), banner systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Store Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This involves conceptual as well as location-specific theme and graphic development. We succeed in weaving the history of the location with the creation of a new market by staging design elements and historical as well as cultural references in various ways and sizes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Pat & Patachon<\/b> wealth of ideas is as colorful as it is diverse: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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WILMERSDORFER STRASSE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Wilmersdorfer Strasse location exudes the flair of the 1920s, with focal points and assortment signs in the corresponding style, including typography and aesthetics, guiding through the market. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OPENING CELEBRATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In addition to event support and various graphics in the store, we also designed flyers and stickers for the opening of the EDEKA Wilmersdorfer Strasse branch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GATOW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In EDEKA Gatow, you’ll find an installation of a life-size model airplane:
As part of a cooperation with the Museum of Transport and Technology Berlin, we have embedded an American model of the “Raisin Bomber” into an existing Odenwald ceiling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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KLOSTERSTRASSE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Full diversity of color and word creations: To provide customers not only with an appealing but also a playful orientation within a market, we developed the classic focal points in watercolor style and rewrote the assortment descriptions to conjure up a lively refreshment in the familiar departments:
The tea & spice department can be found in the ELIXIR OF HAPPINESS area. Everything related to pet food was quickly renamed to PURRIBERT. The cleaning supplies area became the STAIN CONQUEROR.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CLASSIC ALL-ROUNDERS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the area of advertising systems, the professional on-site installation of the advertising system is crucial. Pat & Patachon <\/b>was commissioned with the installation and assembly of various advertising systems for EDEKA markets \u2013 both indoors and outdoors.
Our comprehensive services include precise production and implementation as well as support with building applications and handling with relevant local authorities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

EDEKA Store Branding \u2013 Powered by Style & Emotions! EDEKA EDEKA has been our ALL-ROUND client for many years, commissioning various services from our portfolio. Through the trust built over this long-standing, successful collaboration, we love the freedom of diverse expressive and design possibilities that await us with each new store branding project.We design and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":7158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7161","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pat-patachon.de\/en\/wp-json\/wp\/v2\/pages\/7161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pat-patachon.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pat-patachon.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pat-patachon.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pat-patachon.de\/en\/wp-json\/wp\/v2\/comments?post=7161"}],"version-history":[{"count":1,"href":"https:\/\/www.pat-patachon.de\/en\/wp-json\/wp\/v2\/pages\/7161\/revisions"}],"predecessor-version":[{"id":7164,"href":"https:\/\/www.pat-patachon.de\/en\/wp-json\/wp\/v2\/pages\/7161\/revisions\/7164"}],"up":[{"embeddable":true,"href":"https:\/\/www.pat-patachon.de\/en\/wp-json\/wp\/v2\/pages\/7158"}],"wp:attachment":[{"href":"https:\/\/www.pat-patachon.de\/en\/wp-json\/wp\/v2\/media?parent=7161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}