For our client, the 4-star ABACUS TIERPARK HOTEL, we were able to go all out. As part of the brand’s relaunch and its appearance, we have completely revised and redesigned the entire CI.
Overview of services provided:
Graphic design of the complete corporate design Development of a brand Design of various advertising materials Image editing Prepress including print supervision
Corporate Design
The result was designs for various advertising materials that not only correspond to the zeitgeist but also look good. Thematic and playful elements are found on info folders and image brochures. Here we worked with partial UV varnish, creating not only an eye-catcher but also a haptic experience. The varnish shimmers depending on the incidence of light and playfully reveals different optics. This sticks – in the eye as well as in the memory.
Layout Folders - CD
Due to the spatial connection to the zoo, it was a great pleasure to incorporate the animal world and its characteristics into the designs – such as the elephant.